After making the rounds at Paris Fashion Week soaking in the inspiration of the world's top designers, Stefon Diggs made his own fashion announcement on Wednesday. He is getting a signature shoe with ASICS.
"This moment for me is truly special, I have to give a huge shoutout to @asics for allowing me to truly express myself with my first signature shoe," the Pro Bowl receiver said on Instagram. "This just feels right on many levels, designing my own shoe was truly gratifying. I really leaned in on family and my brothers being my biggest motivators growing up."
Diggs' brother, Trevon, also posted multiple images of the sneakers and has been featured in ASICS campaigns with Stefon.
Diggs' slogan for his signature shoe, which was created on the base of the Gel-Nimbus 10.1, appears to be "From Me To You." In the promotional photos, he is wearing rainbow friendship bracelets that spell out the words.
The sneakers are mostly white with silver details around the ASICS logo on the sides and an oval shape on each toe box. There's a pop of pink at each heel with a string of alphabet beads. There are splashes of pink and yellow on each tongue with the word "Family" on the right tongue.
Diggs, who was traded from the Buffalo Bills to the Houston Texans in April, signed an endorsement deal with ASICS in July. When the news of the partnership was released, he cited his longtime connection with the brand growing up in the DMV as a reason he signed with them. While basketball or soccer athletes frequently create signature shoes to play in, this partnership is unique because Diggs is working on lifestyle pieces.
"Everyone’s always known about ASICS’ comfort and performance, but even when I was younger I saw them as a way to make a fashion statement that really fit into my lifestyle," he told Hypebeast last year. "You can have a hard time finding that with shoes nowadays, as it seems like everyone is wearing the same thing and many shoes aren’t versatile from a fashion standpoint."
Among the menswear shows in Paris that Diggs made an appearance at last week included Gucci, Louis Vuitton, Hermès, and A$AP Rocky's AWGE debut. He also modeled for the Mercedes AMG-Petronas collaboration with Tommy Hilfiger and Clarence Ruth and continues to promote his own brand, LIEM.
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